Business at my car dealership has really picked up, and I’m pretty sure it’s because of the espresso machine that I purchased. I saw the espresso machine on Cuppabean and knew that I have to have it. People often come to the dealership and think about buying a car. It’s my job, along with the other salesmen at the dealership to persuade people into a final sale. While the potential customers are deciding on whether they actually want to buy a car, I want them to be as relaxed as possible. I feel that the espresso machine puts the customers in a good mood and aids in getting a sale out of someone who would have left the dealership without making a final decision.
When a potential customer comes in, they will often want to have a test drive of a car before making a decision about it. I offer the customer an espresso at this point, and if they decline, I ask them again later. Usually they say yes before the drive, but the few that say no will get one after. A lot of thoughts can go through a person’s mind when they’re deciding on a car purchase. They compare one car to another car, they wonder if they can get a lower price on a car by haggling with the dealer, and they even wonder if they even need a car in the first place. The espresso helps to calm their mind and focus on a definitive decision.
We’ve offered beverages in the car dealership before, such as water and soda, but the customers haven’t responded to those in the same way that they responded to the espresso machine. I wonder what else we can add that will help us get more sales. There’s always the occasional customer who only drinks tea, and a nicely brewed cup would probably win them over.